Published by: Dina Chaudary
Now a days it is common practice to download and search new application using app store browsing. It is an easiest way for user to locate your application in apple store and google play store. Process to optimization of your mobile application to get high rank in the search result in app store is called ASO (App Store Optimization) as like SEO (Search Engine Optimization) for websites. These are the simple steps that are followed by the developers to improve ranking of their apps or games on specific keywords.
ASO plays a huge difference between success and failure in the digital market and the good thing is that app store optimization never required specific money to fulfil the task. Few simple steps or points that a person kept in mind in order to achieve required position in market.
The goal of ASO is nearly always app downloads, but supplemental goals can include:
There are few points that one should keep in mind to deploy for app store gains.
Once you have done all the steps when you think product is finaly ready to launch, it feels good but the real fact is that at the end you need to analyze performance and test ways to further improve your app store page. As it is a ongoing processes if you want to gain maximum value you need to retest and analyze performance many times. Always try to test different elements. When you are reviewing, testing and analyzing it again you will learn more about app store optimization. After posting you may feel that maybe your screenshot collection that you liked and find the best are not mostly converting into downloads or maybe your collection of key word is not to much refine. Than in this case you need to work on that
At the end the reality is that app store optimization is an on-going process once you Track your performance in the app store.